Adventure Allevegne
Logo design for Adventure Allevegne
Adventure Allevegne was an exam project from the third semester of the Multimedia Design programme.
(The exam project involved a fictional company)
Project
Website.
Date
2024.
Systems
The project group worked with Figma, Photoshop, Canva, HTML, CSS, JavaScript, WordPress and WooCommerce.
Who is Adventure Allevegne
Adventure Allevegne is a company that offers camping gear and inspiration for outdoor enthusiasts. The company focuses on building a sense of community among its customers, encouraging them to embark on new adventures in their local surroundings. In addition, the company sells survival and climbing equipment.
What was the objective?
Adventure Allevegne aims to stand out among other companies that also sell camping and climbing gear. Their ambition is to build a stronger and more unique identity that reflects their values and passion for the outdoors. As part of this effort, the company is undertaking a full rebranding. This includes developing a new logo that serves as a recognisable and visually strong symbol for their brand, as well as creating a modern and user-friendly design for their webshop. In addition to the visual focus, Adventure Allevegne wants to offer its customers more than just high-quality gear. They are working on developing an interactive platform for outdoor enthusiasts, where both existing and new customers can share experiences, find inspiration, and access valuable knowledge about nature and outdoor adventures.
The platform is intended to serve as a digital meeting place for people passionate about trekking, camping, climbing, and outdoor life — a space where they can find both community and new ideas. With this holistic approach, Adventure Allevegne hopes to strengthen its market position and become the go-to choice for anyone who loves nature and adventure.
What was the problem?
Adventure Allevegne is a company run by two passionate individuals who also happen to be married. They share a deep love for the outdoors and are committed to giving their customers the best possible opportunities to enjoy nature. For some time, they have dreamed of having a new, modern website — not only functioning as a webshop but also as a source of inspiration for their customers. Their ambition is to grow the business and attract new customers, while also offering a platform where existing customers can share experiences, knowledge, and ideas for new camping adventures. Many of their customers are dedicated outdoor enthusiasts with a passion for trekking, climbing, and nature experiences. For this reason, it’s important for Adventure Allevegne to create a digital universe that reflects this lifestyle. Their product range consists of carefully selected, high-quality gear — from durable mugs and sharp knives to reliable axes, warm sleeping bags, and sturdy hiking boots.
With the new website, they aim to bring all of this together in an inspiring and user-friendly platform that both attracts new adventurers and strengthens the connection with their loyal customer base.
What was the result?
The result was a personal and inspiring website for Adventure Allevegne that strengthens the company’s visual identity and helps them stand out in the camping and climbing gear market. The site clearly communicates Adventure Allevegne’s passion for outdoor life and their goal of building a sense of community among outdoor enthusiasts. The website includes a dedicated category page where existing customers can share and follow each other’s adventures, camping trips, and recommendations for trekking spots. This creates a digital meeting place for inspiration and knowledge sharing among nature and outdoor lovers.
By combining an aesthetically pleasing and user-friendly design with features that promote community and interaction, the website became more than just a shop — it evolved into a platform that engages and connects their customers.
Examples of a wireframe, product images, and a category page
