Turtle Hub
A selection of designs for Turtle Hub
Turtle Hub was an exam project during the second semester of the Multimedia Design programme.
(The implementation of the project was not carried out)
Project
Website.
Date
2024.
Systems
The project group worked with Figma, illustrator, Canva, HTML, CSS, and JavaScript.
Who is Turtle Hub
Turtle Hub is a startup company that offers consultancy services within ESG (Environment, Social, and Governance).
What was the objective?
The main purpose of Turtle Hub is to offer ESG consultancy through tailored service packages, including advisory, analysis, and reporting for businesses.
According to Turtle Hub, there is a strong similarity among companies working within ESG in terms of how they communicate their brand. The trend is that most ESG-focused companies tend to use either black and white colour schemes or green tones and nature imagery to convey their message.
Turtle Hub identified a challenge in standing out from the crowd, as their focus is on being innovative and creating a clear voice between themselves and the companies that, for example, require restructuring in relation to sustainability or other areas where ESG expertise is essential.
What was the problem?
Turtle Hub faced the challenge of improving their online presence and visual identity in order to better communicate their brand and expertise to small and medium-sized enterprises (SMEs). The core issue was how to stand out in the ESG consultancy market through a digital solution that not only differentiates them but also reflects their identity through design.
Additionally, there was a need to create a website that is both user-friendly and well-structured, clearly presenting their service packages with a focus on pricing and value. Ultimately, the challenge was to strengthen Turtle Hub’s brand identity to build trust and attract more clients.
What was the result?
The result was a personal and professional website for Turtle Hub that strengthened the company’s visual identity and helped differentiate them within the ESG consultancy market.
The site clearly communicated Turtle Hub’s mission, vision, and services aimed at small and medium-sized businesses. By making pricing and service packages easily accessible, we aimed to improve the customer experience — and the website became both aesthetically appealing and user-friendly.
Examples of logos, wireframes, and the prototype for Turtle Hub
