{"id":2026,"date":"2025-02-11T14:15:43","date_gmt":"2025-02-11T14:15:43","guid":{"rendered":"https:\/\/portfolio.reussmedia.dk\/?page_id=2026"},"modified":"2025-09-15T17:21:31","modified_gmt":"2025-09-15T17:21:31","slug":"adventure-allevegne","status":"publish","type":"page","link":"https:\/\/portfolio.reussmedia.dk\/index.php\/adventure-allevegne\/","title":{"rendered":"Adventure Allevegne"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9180aa93 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-roboto-font-family has-xx-large-font-size\"><strong>Adventure Allevegne<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a44e5099 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-0e06a5f0 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-602ce3eb wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:24px;padding-bottom:var(--wp--preset--spacing--10);padding-left:24px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"92\" height=\"77\" src=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/adventurealle-2.png\" alt=\"\" class=\"wp-image-2036\" style=\"width:114px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-roboto-font-family has-medium-font-size wp-block-paragraph\">Logo design for Adventure Allevegne<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470551b9 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-bca9fb77 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"has-roboto-font-family wp-block-paragraph\" style=\"margin-top:16px\"><strong><strong>Adventure Allevegne was an exam project from the third semester of the Multimedia Design programme.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-roboto-font-family has-medium-font-size wp-block-paragraph\" style=\"margin-top:16px\">(The exam project involved a fictional company)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9eeebc98 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-roboto-font-family has-large-font-size\" style=\"margin-top:16px\"><strong>Project<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-roboto-font-family has-medium-font-size wp-block-paragraph\" style=\"margin-top:8px\">Website.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-roboto-font-family has-large-font-size\" style=\"margin-top:16px\"><strong>Date<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-roboto-font-family has-medium-font-size wp-block-paragraph\" style=\"margin-top:8px\">2024.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9eeebc98 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-roboto-font-family has-large-font-size\" style=\"margin-top:16px\"><strong>Systems<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\" style=\"margin-top:8px\">The project group worked with Figma, Photoshop, Canva, HTML, CSS, JavaScript, WordPress and WooCommerce.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-primary-color has-text-color has-roboto-font-family has-large-font-size\"><strong>Who is Adventure Allevegne<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-roboto-font-family has-medium-font-size wp-block-paragraph\" style=\"margin-top:8px\">Adventure Allevegne is a company that offers camping gear and inspiration for outdoor enthusiasts. The company focuses on building a sense of community among its customers, encouraging them to embark on new adventures in their local surroundings. In addition, the company sells survival and climbing equipment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-color-1-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f4d61f5f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ed2e5fe0 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470551b9 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69584c68 wp-block-group-is-layout-constrained\">\n<p class=\"has-base-2-color has-text-color has-link-color has-roboto-font-family has-x-large-font-size wp-elements-a455b7630dcdbbe88a43d77c67df06fa wp-block-paragraph\" style=\"margin-top:16px\"><strong>What was the objective?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9eeebc98 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-base-2-color has-text-color has-link-color has-roboto-font-family has-medium-font-size wp-elements-50a9ea8cf34ff232710031a33dc674bb wp-block-paragraph\" style=\"margin-top:8px\">Adventure Allevegne aims to stand out among other companies that also sell camping and climbing gear. Their ambition is to build a stronger and more unique identity that reflects their values and passion for the outdoors. As part of this effort, the company is undertaking a full rebranding. This includes developing a new logo that serves as a recognisable and visually strong symbol for their brand, as well as creating a modern and user-friendly design for their webshop. In addition to the visual focus, Adventure Allevegne wants to offer its customers more than just high-quality gear. They are working on developing an interactive platform for outdoor enthusiasts, where both existing and new customers can share experiences, find inspiration, and access valuable knowledge about nature and outdoor adventures.<\/p>\n\n\n\n<p class=\"has-text-align-left has-base-2-color has-text-color has-link-color has-roboto-font-family has-medium-font-size wp-elements-fde08a4a2e9dcacb30089bd9e4dc1c6d wp-block-paragraph\" style=\"margin-top:8px\">The platform is intended to serve as a digital meeting place for people passionate about trekking, camping, climbing, and outdoor life \u2014 a space where they can find both community and new ideas. With this holistic approach, Adventure Allevegne hopes to strengthen its market position and become the go-to choice for anyone who loves nature and adventure.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f4d61f5f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ed2e5fe0 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470551b9 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69584c68 wp-block-group-is-layout-constrained\">\n<p class=\"has-roboto-font-family has-x-large-font-size wp-block-paragraph\" style=\"margin-top:16px\"><strong>What was the problem?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9eeebc98 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-roboto-font-family has-medium-font-size wp-block-paragraph\" style=\"margin-top:8px\">Adventure Allevegne is a company run by two passionate individuals who also happen to be married. They share a deep love for the outdoors and are committed to giving their customers the best possible opportunities to enjoy nature. For some time, they have dreamed of having a new, modern website \u2014 not only functioning as a webshop but also as a source of inspiration for their customers. Their ambition is to grow the business and attract new customers, while also offering a platform where existing customers can share experiences, knowledge, and ideas for new camping adventures. Many of their customers are dedicated outdoor enthusiasts with a passion for trekking, climbing, and nature experiences. For this reason, it\u2019s important for Adventure Allevegne to create a digital universe that reflects this lifestyle. Their product range consists of carefully selected, high-quality gear \u2014 from durable mugs and sharp knives to reliable axes, warm sleeping bags, and sturdy hiking boots.<\/p>\n\n\n\n<p class=\"has-text-align-left has-roboto-font-family has-medium-font-size wp-block-paragraph\" style=\"margin-top:8px\">With the new website, they aim to bring all of this together in an inspiring and user-friendly platform that both attracts new adventurers and strengthens the connection with their loyal customer base.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-color-1-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f4d61f5f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ed2e5fe0 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470551b9 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69584c68 wp-block-group-is-layout-constrained\">\n<p class=\"has-base-2-color has-text-color has-link-color has-roboto-font-family has-x-large-font-size wp-elements-4a0c316c229cdd4fc7949cd011e12737 wp-block-paragraph\" style=\"margin-top:16px\"><strong>What was the result?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9eeebc98 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-base-2-color has-text-color has-link-color has-roboto-font-family has-medium-font-size wp-elements-32a4aa7627aba6bda3861c5a878c3973 wp-block-paragraph\" style=\"margin-top:8px\">The result was a personal and inspiring website for Adventure Allevegne that strengthens the company\u2019s visual identity and helps them stand out in the camping and climbing gear market. The site clearly communicates Adventure Allevegne\u2019s passion for outdoor life and their goal of building a sense of community among outdoor enthusiasts. The website includes a dedicated category page where existing customers can share and follow each other\u2019s adventures, camping trips, and recommendations for trekking spots. This creates a digital meeting place for inspiration and knowledge sharing among nature and outdoor lovers.<\/p>\n\n\n\n<p class=\"has-text-align-left has-base-2-color has-text-color has-link-color has-roboto-font-family has-medium-font-size wp-elements-b97d3aadbc64e2c5940cd7c4526d2e34 wp-block-paragraph\" style=\"margin-top:8px\">By combining an aesthetically pleasing and user-friendly design with features that promote community and interaction, the website became more than just a shop \u2014 it evolved into a platform that engages and connects their customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f4d61f5f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-c15fc4dc wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470551b9 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69584c68 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-roboto-font-family has-x-large-font-size wp-block-paragraph\" style=\"margin-top:16px\"><strong><strong>Examples of a wireframe, product images, and a category page<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"787\" data-id=\"2051\" src=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/999.png\" alt=\"\" class=\"wp-image-2051\" srcset=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/999.png 566w, https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/999-216x300.png 216w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"558\" data-id=\"2052\" src=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/cta-knap.png\" alt=\"\" class=\"wp-image-2052\" srcset=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/cta-knap.png 457w, https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/cta-knap-246x300.png 246w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"718\" data-id=\"2053\" src=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/wordpress-webshop.png\" alt=\"\" class=\"wp-image-2053\" srcset=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/wordpress-webshop.png 536w, https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/wordpress-webshop-224x300.png 224w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"802\" data-id=\"2056\" src=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/brugertest-eksamen-4.png\" alt=\"\" class=\"wp-image-2056\" srcset=\"https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/brugertest-eksamen-4.png 812w, https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/brugertest-eksamen-4-300x296.png 300w, https:\/\/portfolio.reussmedia.dk\/wp-content\/uploads\/2025\/02\/brugertest-eksamen-4-768x759.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adventure Allevegne Logo design for Adventure Allevegne Adventure Allevegne was an exam project from the third semester of the Multimedia Design programme. (The exam project involved a fictional company) Project Website. Date 2024. Systems The project group worked with Figma, Photoshop, Canva, HTML, CSS, JavaScript, WordPress and WooCommerce. Who is Adventure Allevegne Adventure Allevegne is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2026","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/pages\/2026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/comments?post=2026"}],"version-history":[{"count":15,"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/pages\/2026\/revisions"}],"predecessor-version":[{"id":2628,"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/pages\/2026\/revisions\/2628"}],"wp:attachment":[{"href":"https:\/\/portfolio.reussmedia.dk\/index.php\/wp-json\/wp\/v2\/media?parent=2026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}